Guy Laroche, born in 1921, was a French fashion designer, who founded his own label in 1957 after having stayed in the US for 2 years and learn the ready-to-wear market.
His label met with instant success as the lines of his haute couture fashion as well as the colours matched the taste of this time.
The first women's fragrance of Guy Laroche, Fidji was launched in 1966 and instantly became a worldwide success. His first successful men's fragrance, DRAKKAR NOIR (1982) also became e legendary perfume.
After Guy Laroche's death in 1989 the label stayed alive, L'Oreal having taken over the fragrance side of it.
Use our offers of various fragrance samples. The offer for perfume samples from Guy Laroche can be found here.